THE ROLE OF SOCIAL MEDIA IN SHAPING INTERCULTURAL COMMUNICATION
Keywords:
social media, intercultural communication, information exchange, cultural identity, globalization.Abstract
Social media is becoming an important tool in intercultural communication, influencing the interactions of people from different cultures and countries. This thesis examines the impact of social media on the formation of new communication forms, information exchange, and cultural identities. Additionally, both positive and negative aspects related to the use of social media in the context of intercultural interaction are discussed. The conclusion offers recommendations for improving intercultural communication through social media platforms.
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