TYPES OF NEOLOGISMS IN VARIOUS SPHERES OF ACTIVITY
Keywords:
Neologisms, word formation, media discourse, social media, advertising, academic language, linguistic innovation, borrowing, compounding, cultural reflectionAbstract
Neologisms—newly created words or expressions—play a critical role in reflecting social, technological, and cultural changes. This study investigates the emergence and classification of neologisms in media, social networks, advertising, and academic discourse. By analyzing the methods of word formation, contextual usage, and sociocultural functions, the research emphasizes how neologisms mirror evolving communication practices and societal transformations. Understanding these patterns provides insight into the dynamic nature of language and its adaptability to human needs.
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