ASSESSMENT OF THE LEVEL OF USE OF DIGITAL PLATFORMS AND E-COMMERCE SYSTEMS BY SMALL BUSINESSES AND THEIR IMPACT ON THEIR ECONOMIC EFFICIENCY

Abstract

This study examines the level of utilization of digital platforms and e-commerce systems by small businesses and evaluates their impact on economic efficiency. In the context of the modern digital economy, small and medium-sized enterprises increasingly adopt digital technologies such as online marketplaces, social media marketing tools, cloud-based accounting systems, digital payment solutions, and logistics management platforms to improve their operational performance. The research highlights that the integration of digital platforms enables small businesses to automate business processes, reduce operational costs, expand market access, and strengthen customer engagement.