NEUROMARKETING – THE ART OF CAPTURING THE CONSUMER'S MIND AND EMOTIONS

Authors

  • Zafar Kh. Rustamov Senior Lecturer at the Department of Media Management and Media Marketing University of Journalism and Mass Communications of Uzbekistan

Keywords:

Neuromarketing, brain, emotion, thought, psychology, consumer, product, purchase, colors.

Abstract

This article analyzes the concept of neuromarketing, its role in marketing strategies, and methods of influencing consumer consciousness. It explores opportunities to enhance brand and advertising effectiveness through technologies developed on the basis of neurobiological research.

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Published

2025-05-20

Issue

Vol. 3 No. 5 (2025): EJEFBD

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

NEUROMARKETING – THE ART OF CAPTURING THE CONSUMER’S MIND AND EMOTIONS. (2025). European Journal of Economics, Finance and Business Development, 3(5), 47-57. https://europeanscience.org/index.php/2/article/view/1385