THE ROLE OF ARTIFICIAL INTELLIGENCE IN MARKETING RESEARCH

Authors

  • Gulnoza Nasrullaeva Teacher of the Uzbekistan University of Journalism and Mass Communications

Keywords:

Marketing, artificial intelligence, marketing research, big data, machine learning, sentiment analysis, segmentation, recommendation systems, digital transformation, consumer needs, personalization, data security, real-time marketing, uzum market.

Abstract

This in the article marketing research artificial intellect technologies importanc, application and results illuminated. Market in the economy competitiveness supply , consumer needs determination and marketing strategies effective in formation artificial of intellect caught place analysis Amazon, Netflix, Sephora , etc. large companies experience The real impact of SI technologies through open Digital is also available in Uzbekistan . trade, banking and tourism in the fields artificial from the intellect use trend increasing The article also discusses the development of SI technologies. advantages and disadvantages and future development prospects seeing Research content analysis, statistics and comparison methods through take gone.

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Published

2025-05-31

Issue

Section

Articles

How to Cite

THE ROLE OF ARTIFICIAL INTELLIGENCE IN MARKETING RESEARCH. (2025). European Journal of Economics, Finance and Business Development, 3(5), 175-179. https://europeanscience.org/index.php/2/article/view/1434