European Journal of Economics, Finance and Business Development

Importance of Pragmatics and Semantics While Creating Advertising Slogans

Sherqulova Mahliyo Xasan qizi

UzSWLU, MA student

Supervisor: Abduvahobova Mahina Azatovna

Keywords: slogan, pragmatics, marketing, semantics, brand, advertising.

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Abstract

The purpose of this paper is to explore the pragma-semantic features of advertising slogans. Advertising slogans are a critical component of marketing campaigns as they are meant to grab the attention of potential customers and create brand loyalty. These simple phrases or sentences contain hidden messages that convey the essence of a brand's proposition.