European Journal of Economics, Finance and Business Development

Digital Marketing Perspectives in E-Commerce

Egamov Otabek

Lecturer of the Department of Electronic Commerce and Digital Economy Tashkent Institute of Finance

Umurzakov Jasur

Scientific Supervisor PhD

Keywords: Digital Marketing; E-commerce; Technology Integration; Data Analytics; Future Trends.

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Abstract

This article explores the dynamic landscape of digital marketing within the realm of e-commerce, shedding light on the evolving strategies and perspectives that drive success in the online marketplace. From the integration of cutting-edge technologies to the harnessing of data analytics, this study delves into key aspects that define the contemporary digital marketing landscape in e-commerce. Through a comprehensive analysis, the article aims to provide insights into effective approaches, challenges, and future trends shaping the intersection of digital marketing and e-commerce.