European Science Methodical Journal

TRANSLYATSIONNYE ISSLEDOVANIYA (TRANSLATION STUDIES): AN OVERVIEW

Farangiz Sultanmuradova Akramovna — 2024-11-05

Translation Studies (translyatsionnye issledovaniya) is a dynamic and interdisciplinary field that examines the complexities of translating texts across languages and cultures. It integrates linguistic, cultural, and social perspectives to analyze how translations are produced, received, and their broader implications. The discipline has evolved significantly since its formal emergence in the late 20th century, incorporating various theories and methodologies. Key concepts such as equivalence, Skopos Theory, and cultural considerations are foundational to understanding translation practices. Current trends in Translation Studies highlight the impact of technology, the importance of audiovisual translation, and ethical considerations in the translation process. As globalization continues to shape communication, Translation Studies remains crucial in fostering cross-cultural understanding.

PHONETICS AND PHONOLOGY OF THE RUSSIAN LANGUAGE

Sultanmurodova Farangis Akramovna — 2024-11-05

The article is devoted to the study of phonetics and phonology of the Russian language. It examines the main sounds of the Russian language, the features of pronunciation of vowels and consonants, as well as such important phonological phenomena as stress, softening of consonants, assimilation and reduction. The differences between hard and soft consonants, their role in changing the meaning of words, as well as the processes of devoicing and simplification of sounds in words are described. Knowledge of these features is necessary for correct pronunciation and a deep understanding of the structure of the Russian language.

RUSSIAN LANGUAGE IN MEDIA AND POP CULTURE: INFLUENCE AND DEVELOPMENT

Sultanmuradova Farangiz Akramovna — 2024-11-07

The Russian language occupies a significant place in the media and pop culture, influencing the formation of public opinion, cultural identities and social discourses. In the field of media, it serves as the main means of communication, ensuring the wide dissemination of information through television, print media and digital platforms. In pop culture, the Russian language is manifested in music, literature and cinema, reflecting modern trends and problems of society. The article examines the role of the Russian language in these spheres, emphasizing its influence and the challenges it faces in the context of globalization and the dominance of the English language.

SOME FEATURES OF TOPONYMY OF THE REPUBLIC OF KARAKALPAKSTAN

Seytniyazov K. M. — 2024-11-09

The article examines some patterns of names and territorial diversity of toponyms, as well as their significance of specific, political and practical significance. Also, on specific examples, their origin and etymology of some toponyms are studied.

CASES IN RUSSIAN: EXPLANATION AND APPLICATION OF THE SIX CASES (NOMINATIVE, GENITIVE, DATIVE, ACCUSATIVE, INSTRUMENTAL, AND PREPOSITIONAL), THEIR ENDINGS, AND THEIR EFFECT ON SENTENCE STRUCTURE

Dzhurayeva Farakhbonu Ismatullayevna — 2024-11-11

This article provides a detailed explanation of the six grammatical cases in the Russian language—nominative, genitive, dative, accusative, instrumental, and prepositional—highlighting their meanings, uses, and the grammatical endings that apply to nouns, pronouns, and adjectives in each case. It also explores how these cases influence Russian sentence structure, offering examples of how case endings shape the relationships between words and determine the syntactic role of each word in a sentence. By understanding these cases, learners can navigate Russian grammar more effectively and gain greater flexibility in sentence construction. The article emphasizes the importance of the case system in both syntax and meaning, making it essential for mastering Russian.

THE ROLE OF ADVERTISING IN UZBEK AND ENGLISH MASS MEDIA

Jontemirova Yulduz Nu’mon qizi — 2024-11-13

This article explores the significant role of advertising in mass media within Uzbekistan and English-speaking countries, examining its historical development, economic impact, cultural influence, and effects on consumer behavior. It highlights the differences in advertising approaches shaped by cultural contexts and market maturity, noting Uzbekistan's transition to a more competitive market economy and the established advertising traditions in English-speaking nations. The piece also discusses current challenges faced by the advertising sectors in both contexts, such as regulatory issues in Uzbekistan and consumer fatigue in English-speaking countries, while speculating on future trends driven by technological advancements and changing consumer preferences.