FROM AUTHORITY TO PROXIMITY: THE DISCURSIVE CONSTRUCTION OF PRESIDENTIAL ETHOS IN EMMANUEL MACRON’S CRISIS COMMUNICATION. European Journal of Economics, Finance and Business Development, [S. l.], v. 4, n. 10, p. 18–29, 2026. Disponível em: https://europeanscience.org/index.php/2/article/view/1833. Acesso em: 10 nov. 2026.